Popular, terrifying Atlanta attraction gets street named after it

STONE MOUNTAIN, Ga. — When haunt fans go looking for an address for one of the nation’s most popular haunted houses this October, they won’t have to search long. That’s because Netherworld Haunted House, formerly located at 2076 W Park Place Blvd. in Stone Mountain, has a new address. From now on, fans will find the popular attraction at 1313 Netherworld Way.

“Since planting roots here in Stone Mountain three years ago, those roots have only grown stronger, but having this new address really cements this place as home,” said Billy Messina, Netherworld’s co-creator.

Visitors should expect location services apps like Waze and Google Maps to update the address in its servers in the next few months.

Netherworld recently reopened its escape games and laser tag arena and company officials remain hopeful that another year of haunts is on the horizon.

“It’s been a crazy year and the news of the new street name is truly a positive light and a hopeful sign of things to come. I’m beyond thrilled that our guests will be plugging 1313 Netherworld Way into their phones when we open the doors for our 24th year of fear.”

When the calendar flips to October, it's time for monsters, mayhem and massive haunted houses in Atlanta and no one does it quite like Netherworld. (Photo by Nelson Hicks/wsbtv.com)

"We have two new haunts, Night of the Gorgon and Cold Blooded," co-owner Ben Armstrong told wsbtv.com's Nelson Hicks. (Photo by Nelson Hicks/wsbtv.com)

"One is twisted, mythology, a traditional haunted house (with) all kinds of crazy monstrosities and a lot of creatures that have been turned to stone. And in Cold Blooded, there are dinosaurs, reptilians, it is madness of a science-fiction sort."

The popular attraction is in the midst of its 23rd season of scares. (Photo by Nelson Hicks/wsbtv.com)

With the additions, Netherworld is now like a miniature theme park. The operation includes 500 seasonal employees and 4,000 costumes. It now encompasses more than 70,000 square feet of scary space. (Photo by Nelson Hicks/wsbtv.com)

Armstrong figures they probably have around 800 masks. Each mask cost several hundred dollars. (Photo by Nelson Hicks/wsbtv.com)

Netherworld returns to Stone Mountain this year. (Photo by Nelson Hicks/wsbtv.com)

The haunt routinely named as America's top haunted attraction moved from its longtime home in Norcross after the 2017 season.(Photo by Nelson Hicks/wsbtv.com)

Here are some more photos of Netherworld in Stone Mountain. (Photo by Nelson Hicks/wsbtv.com)