Atlanta-based Coca-Cola discontinuing Odwalla juice

ATLANTA — If you're heading to the grocery store to pick up some things for your cookout, you might want to stock up on one particular brand.

Atlanta-based Coca-Cola is shutting down the juice and smoothie brand Odwalla at the end of July.

The company made the call “given a rapidly shifting marketplace and despite every effort to support continued production,” John Hackett, president of Coca-Cola’s Minute Maid business unit, which includes the company’s juice brands, said in a statement emailed to CNN Business.

“This decision was not made lightly,” he added.

Coca-Cola acquired Odwalla in 2001. It has been assessing Odwalla’s business for the last several years, according to a company spokesperson, who added that the decision to discontinue the brand is not directly related to the coronavirus pandemic. Health-conscious consumers are less interested in smoothies than they used to be, she explained.

Information from CNN was used in this report

© 2020 Cox Media Group