ATLANTA — Coca-Cola has introduced a new bottle size and it is more “earth-friendly.”
The Atlanta-based company said its new 13.2oz bottle is made from 100% recycled plastic material. The bottle will first be available for Coke, Diet Coke, Coke Zero Sugar and other Coca-Cola flavors. The bottles will later transition for other Coca-Cola brands such as DASANI and smartwater.
Coca-Cola describes the bottles as more “sippable,” and will be available this month.
“On-the-go consumers have been telling us they want an option like this, because it’s just the right amount for the ‘snacking’ occasion,” said Tammy Lee, brand manager, Coca-Cola Trademark. “We believe this innovation delivers the double benefit of convenience and sustainability.”
Coke said its 20oz bottles will soon be made from 100% rPET later this month and year.
Combined, these innovations represent a 20% reduction in the company’s use of new plastic across its North American portfolio compared to 2018.
“Given our scale and resources, we realize our unique opportunity and clear responsibility to make a positive difference in the global plastic crisis, bringing us closer to our ambitious World Without Waste goals,” said Alpa Sutaria, Vice President and General Manager, Sustainability, North America Operating Unit, The Coca-Cola Company. “Plastic is a valuable packaging resource and these innovations in the U.S. represent meaningful action that focus not just on what goes into the bottles, but on innovation of the bottles themselves.”
Cox Media Group
