ATLANTA — Five years after filing for bankruptcy, iconic toy retailer Toys ‘R’ Us has launched its first wave of new in-store locations expected to reach 451 Macy’s stores nationwide.
[DOWNLOAD: Free WSB-TV News app for alerts as news breaks]
The toy store giant filed for bankruptcy in 2017 and closed all locations the following year as declining sales hit brick-and-mortar locations hard.
The brand’s resurrection began three years later, however, when Macy’s announced a partnership with Toys ‘R’ Us parent company, WHP Global, in summer 2021, Fox Business reported.
TRENDING STORIES:
- ‘It was an instant reaction’: Drivers shoot daughters in road rage confrontation
- Man found dead in Buckhead was carjacked, shot before suspect escaped to Alabama, APD says
- ‘We don’t know why:’ Family of Navy veteran, father shot and killed on I-285 wants answers
The legacy retailer then upped the ante in July 2022, when it announced plans to house an inner Toys ‘R’ Us shop in every brick-and-mortar Macy’s by mid-October.
According to Fox Business, each new Toys ‘R’ Us shop will feature “playful colored fixtures, hands-on demonstration tables for customers to interact with various toy assortments and a life-size “Geoffrey on a Bench” photo opportunity for families.”
[SIGN UP: WSB-TV Daily Headlines Newsletter]
Georgia will see 16 new Toys ‘R’ Us shops open at the following locations:
- Cumberland Mall, Atlanta
- Northlake Mall, Atlanta
- Peachtree Mall, Columbus
- Arbor Place Mall, Douglasville
- Augusta Mall, Augusta
- Oglethorpe Mall, Savannah
- The Mall at Stonecrest, Lithonia
- Gwinnett Place Mall, Duluth
- North Point Mall, Alpharetta
- Town Center at Cobb, Kennesaw
- Mall of Georgia, Buford
- Perimeter Mall, Dunwoody
- Southlake Mall, Morrow
- Lenox Square, Atlanta
- South Point Mall, McDonough
- Presidential Markets, Snellville
This browser does not support the video element.