ATLANTA — The COVID-19 pandemic caused the food service industry to change how business is done, so Coca Cola Freestyle is introducing contactless pouring from a smartphone.
“Given these uncertain times, people may prefer a touchless fountain experience,” said Chris Hellmann, vice president and general manager, Coca-Cola Freestyle. “Our partners are doing everything they can to maintain a safe and hygienic dining environment, and we’re doing all we can to ensure they can continue to pour the beverages their guests desire on a platform they love.”
If you have a smart phone, you can use the new Freestyle system without having to sign up or download an app.
“Holding your camera up to the display auto-scans a QR code on the display, which immediately connects to the cloud and brings the Coca-Cola Freestyle user interface to your phone,” said Michael Connor, chief architect, Coca-Cola Freestyle. “You then select from the full menu of brands and flavors – and pour. The idea is to be safe, seamless and fun.”
TRENDING STORIES:
- President Trump talks 1-on-1 with Channel 2 about reopening plan, Georgia schools
- Can UV light be effective in sterilizing surfaces to help stop disease transmission?
- Fulton County Schools to restart 100% virtually August 17
The plan is to have this Coca Cola Freestyle software in 10,000 dispensers this summer and in all dispenser by the end of the year.
Sixty percent of consumers prefer to make their own drink, according to a study by Civic Science.
“We’re excited to get these in market, see how consumers engage with them and adjust accordingly,” Hellmann said. “The technology and resource investments we’ve made have enabled us to be nimble and innovate quickly, proactively and with scale.”
Cox Media Group
