ATLANTA — A Georgia man said he paid thousands of dollars to a company that promised to help him build his business.
Now, he’s part of a class action lawsuit that alleges thousands of customers did not get what they paid for.
The owner of Clients on Demand claims he’s made more than $85 million selling online coaching.
“I paid close to $10,000,” Kendrick Davis of McDonough told Channel 2 consumer investigator Justin Gray.
Davis said it’s been tough starting his own life coaching and motivational speaking business and that’s why the promises in ads from Clients on Demand and its CEO Russell Ruffino were so appealing.
“They said everything that I needed at that moment,” Davis said.
“When everything is said and done, we are going to hand you the keys to the high-ticket coaching business of your dreams, 100% turnkey and ready to go,” Ruffino said in the ad.
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But a proposed class action lawsuit with Davis as the named plaintiff alleges that while Clients on Demand is good at marketing, it wasn’t following through on what it promised.
“Once they’ve pocketed thousands of dollars from their consumer victims, defendants stop pretending they’ll do anything to actually build out their consumer-victims’ businesses and start offering far less valuable or resource intensive ‘coaching services,’” the lawsuit said.
Consumer attorney Cyclone Covey filed the suit.
“Their marketing was very clear that they would do the work for you. We will do the marketing for you,” Covey said.
“I’ve personally done over $85 million in high-ticket coaching sales myself. My clients have done more than $1 billion in high-ticket coaching sales,” Ruffino said in one of his ads.
But instead of the turnkey client-generating business he expected, Davis said all he got was some online training.
“They had me hook, line and sinker. Everything they said. I really thought that they could produce for me because of their, you know, and their marketing strategies,” Davis said.
“We believe that there are hundreds if not thousands of people who are in the same boat,” Covey said.
In a 38-page answer to the lawsuit, Clients on Demand denies wrongdoing and denies each and every claim made in the lawsuit.
Gray attempted to reach Ruffino directly for comment on this story, but so far he has not heard back.
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