ATLANTA — A new advertising policy will change what you see on MARTA buses.
The policy now bans ads for lawyers. Ads for alcohol, massage parlors and pawn shops are also banned.
“I think that’s a good idea,” MARTA rider Calvin Smith told Channel 2′s Audrey Washington on Monday.
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According to MARTA’s new advertising policy and regulations:
“In order to realize the maximum benefit from the sale of advertising space, the program must be managed in a manner that will procure as much revenue as practicable, while ensuring that the advertising does not discourage the use of the Authority’s transit system, does not diminish the Authority’s reputation in the community it serves or the good will of its patrons, and is consistent with the Authority’s principal purpose of providing safe and efficient public transportation.”
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In an email, a MARTA spokesperson wrote, in part that “…there’s been a trend among transit agencies nationwide to move away from certain types of advertising, and in some cases, any advertising at all on their rolling stock.”
Rider Talia Oliver told Channel 2 Action News, she’s not completely sold on the ban.
“I think the imagery on the buses should be secondary. They need to focus on the actual properties. There are a lot of little things that happen around here that aren’t necessarily safe,” Talia Oliver said.
In its advertising policy, MARTA wrote that it will focus on commercial advertising, transit advocacy and community, health and education campaigns.
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