Beloved Georgia farm co-founder, namesake dies

HALL COUNTY, Ga. — The Jaemor Farm family is mourning the loss of their co-founder, namesake and matriarch.

The farm posted on Facebook Wednesday about the passing of Valvoreth Morrison Echols. She was a mother to five, grandmother to 20, great-grandmother to 34 and a friend to many more people.

“We know that the streets of Heaven are rejoicing at her arrival, but we will miss her so dearly here on this Earth,” the farm posted on Facebook.

The Echols family has grown peaches in the tri-county area of Hall, Banks and Habersham Counties in the town of Lula, Georgia since 1912. Their store has been open since 1981.

Jaemor is an acronym for the third generation owners J.immy A.llen E.chols and Valvoreth Mor.rison Echols.

The farm is asking for prayers for her husband, affectionally known as “Pop”, and the rest of the family during this time.

Hundreds of people left their condolences on the family’s Facebook post, many recalling times they met Valvoreth.

“I’m so sorry for your loss. Mrs. Echols was a wonderful lady who was always so nice to me. Heaven definitely gained an amazing angel. Praying for Mr. Echols and the entire family,” one person wrote.

Both of their locations will be closed Friday as they celebrate Echols’ life.

Cox Media Group