ATLANTA — The Braves announced their first-ever official jersey patch partnership on Thursday.
QUIKRETE, an Atlanta-based concrete and cement manufacturing company logo will grace the jersey of Braves players for the next five seasons.
The jersey patch will debut on Friday as the Braves host the Seattle Mariners at Truist Park.
[DOWNLOAD: Free WSB-TV News app for alerts as news breaks]
“Our expanded partnership with QUIKRETE ushers in a new era for our team, as this will be the first time in the organization’s 152-year history that our jerseys will feature a sponsored logo,” said Derek Schiller, President and CEO of the Atlanta Braves. “With the visibility of this opportunity, it was important for us to engage a trusted partner, industry leader, and a company with a history of supporting the Braves and the Atlanta community.”
The financial specifics of the partnership remain unclear.
This is the first season the MLB introduced jersey sponsorships with brands, but the Braves did not start the season with a jersey sponsor.
TRENDING STORIES:
- Man accused of ‘randomly’ punching passenger walking off Atlanta airport plane train with his wife
- Ga. county commissioner arrested by GBI on child molestation charges
- ‘Let’s call it what it is: stupidity.’ Driver mad someone honked at him opens fire on former officer
The Braves said QUIKRETE will continue to have a significant branding presence at Truist Park, on the Braves Radio Network, and at CoolToday Park, the team’s spring training facility in North Port, Fl.
[SIGN UP: WSB-TV Daily Headlines Newsletter]
IN OTHER NEWS:
©2022 Cox Media Group