ATLANTA — The Braves announced their first-ever official jersey patch partnership on Thursday.
QUIKRETE, an Atlanta-based concrete and cement manufacturing company logo will grace the jersey of Braves players for the next five seasons.
The jersey patch will debut on Friday as the Braves host the Seattle Mariners at Truist Park.
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“Our expanded partnership with QUIKRETE ushers in a new era for our team, as this will be the first time in the organization’s 152-year history that our jerseys will feature a sponsored logo,” said Derek Schiller, President and CEO of the Atlanta Braves. “With the visibility of this opportunity, it was important for us to engage a trusted partner, industry leader, and a company with a history of supporting the Braves and the Atlanta community.”
The financial specifics of the partnership remain unclear.
This is the first season the MLB introduced jersey sponsorships with brands, but the Braves did not start the season with a jersey sponsor.
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The Braves said QUIKRETE will continue to have a significant branding presence at Truist Park, on the Braves Radio Network, and at CoolToday Park, the team’s spring training facility in North Port, Fl.
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