Forsyth County

Local bakery puts out ‘urgent alert’ after it sold doughnut mislabeled as gluten-friendly

Local bakery puts out ‘urgent alert’ after it sold doughnut mislabeled as gluten-friendly Dutch Monkey Doughnuts put out the alert on Sunday after it realized the doughnut was sold to a customer. (PHOTO: Dutch Monkey Doughnuts)

A local doughnut shop put out an urgent alert over the weekend after it said it sold doughnuts that were mislabeled as gluten-friendly.

Dutch Monkey Doughnuts put out the alert on Sunday after it realized the doughnut was sold to a customer.

“The eggs on top contain barley malt, which is NOT GF. We have no contact info for this customer. Hoping they see this message!” the shop said in a post on Facebook.

The shop apologized for the error in its Facebook post, and luckily, the post worked.

Customer Nicki Susman responded to the post with a picture of the doughnuts she bought and said, “You found us!”

“Let’s just talk about the magic of this post. My amazing in-laws bought these for me this morning. I’d never heard of this doughnut shop before. Haven’t researched this place, or doughnuts, or GF baking at all. But this post somehow appeared on my timeline, reaching the ONE person it was targeted for. Technology is great!”

“That IS amazing. So glad it got to you—sometimes the algorithms work in our favor,” Dutch Monkey Doughnuts responded in her thread.

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Arpana Satyu-Burge, co-owner of Dutch Monkey Doughnuts, told Fox News that they discovered the error early in the morning.

“After setting up a display at one of her shop’s locations, she said it occurred to her that she did not know if the robin egg adornment contained gluten,” Fox News reported.

That’s when she sprang into action, trying to find the customer who bought the doughnut.

“Both the baristas at that location and my daughter at the new location searched all of our online orders and in-store transactions placed between 7-8 a.m. to find contact info for anyone who had purchased one,” Satyu-Burge told Fox News.

She said that two mistaken doughnuts were actually sold, but they caught the second order in time before it was even picked up.

The other was picked up in person.

“We had no customer name or contact info,” Satyu-Burge said. “I snapped a pic and posted it right away, hoping that the customer might see it and panicking about what might happen if they didn’t.”

She told the news agency that she was relieved to see that post reached the person who bought the doughnut.

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