'Ring the boob': College apologizes for activity names at breast cancer event

GAINESVILLE, Ga. — A Georgia university said it put out the wrong message when it promoted a fall festival with activities some students said had offensive names.

More than 1,000 students, faculty and staff members at Brenau University's Women's College got an email Friday afternoon promoting a fall festival aimed at raising breast cancer and domestic violence awareness. The event is scheduled for Tuesday.

However, some students said the names of the activities were in poor taste.

Names included "Cop a Feel,” "Ring the Boob," and another activity we will not publish online.

“Sometimes, words are trigger words for some people so you have to be careful,” sophomore Bianca Banks said.

"I know this university would never do anything to offend anyone or anything like that," freshman Kaylee McCommon said.

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Channel 2's Nicole Carr reached out the university, and got a quick response from administrators on Monday morning.

"It did come to our attention and then we immediately investigated it," Ben McDade, vice president of marketing and communications at Brenau University's Women's College.

An email retraction was sent less than an hour later on Friday, stating the email was sent from the Office of Health Services "in an effort to make a serious topic more light hearted." They apologized for the language that some people may have found offensive.

"I know it came from the goodness of their hearts, so it was maybe just a bad decision on someone's part," McDade said.

McDade said he didn't know the extent of what happened with that staff member but was sure someone addressed the language choice with her as immediately as the retraction was sent.

Cox Media Group