Customers of Frontier Airlines will no longer be able to call customer service when they have an issue.
The low-cost airline, which is known for charging fees for seat assignments and carry-on bags that are larger than allowed, has turned off its customer service phone number, opting to have all interactions done digitally, CNN reported.
The change went into effect last week.
Instead of dialing a number to reach someone at Frontier, customers will have to reach the company via an online chatbot, social media or WhatsApp.
If someone needs to speak to a person, that can be done through the company’s 24/7 chat tool, CNN reported.
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A company spokesperson said that most customers prefer to communicate digitally as “expeditiously and efficiently as possible.”
If someone calls the former customer service number, they get a message that states: “At Frontier, we offer the lowest fares in the industry by operating our airline as efficiently as possible. We want our customers to be able to operate efficiently as well, which is why we make it easy to find what you need at Flyfrontier.com or on our mobile app,” CNBC reported.
Frontier’s competitors, Spirit Airlines and Allegiant Airlines, continue to have customer service call centers with live operators, CNN reported.