Atlanta Hawks unveil three new uniforms with vintage feel for next season

The Atlanta Hawks has unveiled not one, but three new looks for the team starting next season.

Hawks young stars Trae Young, John Collins and Kevin Huerter showed off the new uniforms in the Hawks campaign released Tuesday.

The team said the looks all pay homage in some way to the Hawks’ “True to Atlanta” identity.

The Hawks said the torch red, infinity black, legacy yellow and granite gray represents a different part of the Hawks love for Atlanta and Georgia.

“Torch Red, Legacy Yellow and Infinity Black have been staples of the Hawks since arriving in Atlanta in 1968. With our new uniforms, we wanted to usher in a new golden era of Hawks Basketball while embracing the rich history and legacy of basketball in our great city,” said Atlanta Hawks & State Farm Arena CEO Steve Koonin.

Here is how the team describes each of the colors:

• Torch Red: “Red is a consistent thread throughout Atlanta Hawks teams from our beginning in 1968. This primary color symbolizes the heart of our unending quest for excellence, our red-hot spirit and fiery passion for the game.”
• Infinity Black: “Affirms the Atlanta Hawks’ bold and relentless pursuit of a championship, fueled by the support of our unwavering fans and a love for our city that will never die.”
• Legacy Yellow: “This signature color is an homage to the golden era of Hawks basketball. A hue that shines brightly, reminding us of the shoulders on which we stand.”
• Granite Gray: “Signifies our firm foundation comprised of deep character, class, strength and integrity. Dedicated to supporting each other and our community.”

Cox Media Group